TECNO reinvents itself from gaming phone to lifestyle fashion icon, putting the POVA 8 Series on billboards across the MRT

TECNO announced a major brand repositioning for 2026, shifting from its past image as an affordable, high-spec, gaming-focused smartphone brand toward becoming a lifestyle and fashion smartphone brand, with the POVA 8 Series representing this new direction.

The model keeps the POVA series' core identity but adds a more modern design and a D.I.Y. Matrix Display on the back that users can customize themselves, backed by a campaign on large billboards at MRT stations.