Synnex repositions as a Value Creator, staking its flag on AI to drive business solutions through 2027

Amid a technology industry where AI is reshaping the competitive landscape, Synnex (Thailand) Public Company Limited chose to declare a new position at the "SYNNEX PARTNER CONNECT 2026: Empowering the Future" event: it will no longer be just a distributor, but a "Value Creator" integrating AI and cloud technology with the expertise of more than 30 partner brands.

Suthida Mongkolsuthi, CEO, said at the event that AI is changing how people work, run businesses, and meet customer needs, but AI's real value emerges only when it delivers measurable business results. The company plans to use its network of more than 70 global technology brands and over 6,000 distribution points nationwide as a bridge connecting technology with partner expertise, to develop practical solutions for both enterprise and general business markets.

The event was also a platform to launch 3 new services reflecting this strategy: SWOPMART Trade-In, a used-tech buying and selling platform; Prompt Money, a financial-support platform to strengthen partners' sales capability; and expanded warranty services with insurance brokers for consumer devices — all under the vision of becoming Thailand's "No. 1 IT Ecosystem."