Apple reportedly developing a screenless health band to rival Whoop, using Apple Watch sensors without a display

Apple is seriously exploring the screenless health-tracker market. Bloomberg reports the company has been developing prototypes for some time, though no final decision has been made on whether it will actually go into production. Notably, CEO Tim Cook and Eddy Cue, head of Services who currently also oversees the health team, are both reportedly very interested in this product, with Cue pushing the direction of building a wearable with a simpler interface, similar to the screenless Whoop and Oura Ring.

The prototype developed so far is a fabric strap connected to a small computing module worn on the wrist, with sensors measuring heart rate and other health data similar to the Apple Watch, but considerably simpler and lighter. The latest Apple Watch already has Whoop- and Oura-like features such as a Readiness Score and Biological Age Estimate, alongside a new version of the Health app being tested in iOS 27.2 that's easier to use. If this project gets the green light, the screenless wrist band likely won't launch before 2028, since Apple has AI glasses and camera-equipped AirPods queued up first, around a similar timeframe.