Dusit Thani Group launches the Dusit Collection brand in Japan with a lakeside resort at Lake Toya, Hokkaido

Dusit Thani Group continues expanding in Japan with the opening of WE Hotel Toya under its luxury Dusit Collection brand, on the shore of Lake Toya in southwestern Hokkaido, within the UNESCO Toya-Usu Geopark, about 1 hour 40 minutes from New Chitose Airport. It's the group's first hotel in Hokkaido, building on its success in Kyoto, officially opening July 1, 2026.

The hotel has 55 lakeside rooms and 3 two-story villas, around 37 square meters each. Every room has a private outdoor onsen bath overlooking Lake Toya, plus a panoramic communal hot spring. The design, by renowned architect Kengo Kuma, uses natural materials, warm tones, and contemporary Japanese craftsmanship, connecting interior spaces to the lake and mountain views.

Inside are 4 restaurants and bars: EZO Cuisine, serving Hokkaido-style Japanese food with international technique, with both Japanese- and Thai-style breakfast sets; The Noodle Bar, serving authentic Thai noodles including tom yum and khao soi; TARU Bar, highlighting Japanese fermentation culture, sake, and craft spirits; and Toya Bar, with a lakeside atmosphere. From July 1–September 30, 2026, get 20% off packages that include 2 meals a day.