Fujifilm launches instax Pal 2, a tiny 10-megapixel camera with 30 effects, priced at 5,690 baht, on sale Sept 29

Fujifilm (Thailand) Co., Ltd. launched the instax Pal 2, a new portable digital camera under the concept "fits with you," designed for young people who love sharing photos on social media, going on sale September 29, 2026, priced at 5,690 baht.

The device has a top screen for instant image review, a viewfinder, a dial, and a lever switch, giving an experience different from a smartphone. Its semi-matte finish gives it a premium look, coming with a wrist strap and an angle adjuster that doubles as a stand. The 1/3.06-inch sensor is upgraded from 5 to 10 megapixels, with on-device storage increased from 50 to 100 photos, and now supports microSD.

At its heart are 30 effects across 5 themes, downloaded via the instax Pal app, with up to 6 storable on the camera at once and switchable via the dial. Images can be sent directly to an instax Link printer, connecting both the digital and printed-film worlds in one camera.